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(2008) Management communication, Basingstoke, Palgrave Macmillan.
Hegemony, for Gramsci, suggests the varied techniques by which ruling classes secure the consent of their subordinates to be ruled so that governing elites control the masses by creating, maintaining, and manipulating a mass consciousness suited to the perpetuation of the existing order.181
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Klikauer, T. (2008). Distorted communication iii: hegemonies, in Management communication, Basingstoke, Palgrave Macmillan, pp. 91-107.
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